Village cooking videos, a genre that has gained a large following in the last two years. With her slow cooking style, long shots and professional feel, these channels are the antithesis of the slick food porn served up on social media. Verbal instructions are nil or minimal. Instead, the rural cooks rely on the outdoor setting, traditional firewood, homely earthen stoves and local ingredients to do the talking.
YouTube’s Lefkowitz says village cooking is part of a wider emerging global trend known as “primitive technology, in which creators fashion tools, objects, and structures using only materials found in the wild”.